Graphic resources

Identity

Provided are 3 variations of the LCC identity: logo only, logotype (symbol & company name), and signature (symbol, company name & tagline). The LCC identity should not be redrawn, digitally manipulated or altered. The logos must always be reproduced from the reference files provided. Please ensure that the appropriate artwork format is used.

To ensure legibility of the LCC logos, do not use on busy patterns, background images, or on colours of similar values or hues. The logo must always have a crisp contrast with the background colour or image.

Logo

  • Black

    Web
    Print
    Use the black logo against a light photo, white or light colour background.
  • Red

    Web
    Print
    Use against a light or dark background that does not interfere with its legibility.
  • Red 2

    Web
    Print
    Use against a light photo, white or light colour background only. Should not be used on dark colour backgrounds.
  • White

    Transparent background
    Web
    Print
    Use against a dark photo or a dark colour background.

Logotype

  • Black

    Web
    Print
    Use the black logo against a light photo, white or light colour background.
  • Red

    Web
    Print
    Use against a light or dark background that does not interfere with its legibility.
  • Red 2

    Web
    Print
    Use against a light photo, white or light colour background only. Should not be used on dark colour backgrounds.
  • White

    Transparent background
    Web
    Print
    Use against a dark photo or a dark colour background.

Signature

  • Black

    Web
    Print
    Use the black logo against a light photo, white or light colour background.
  • Red

    Web
    Print
    Use against a light or dark background that does not interfere with its legibility.
  • Red 2

    Web
    Print
    Use against a light photo, white or light colour background only. Should not be used on dark colour backgrounds.
  • White

    Transparent background
    Web
    Print
    Use against a dark photo or a dark colour background.

Primary Color

Red
RGB
235, 17, 45
PMS
185

Secondary colors

Brick
RGB
163, 38, 56
PMS
201
Wine
RGB
102, 9, 34
PMS
188
Brown
RGB
109, 51, 33
PMS
175

Tertiary colors

Gray

65% Black

45% Black

Yellow
RGB
243, 228, 178
PMS
7499
Grape
RGB
102, 73, 117
PMS
668
Eggplant
RGB
68, 39, 58
PMS
7449

Resources

Templates